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The Food & Beverage sector attracts many eager start-up founders. And I’ve found that many like to think that they can launch their new brand on a shoestring budget.

Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding.

A voluntary e-label scheme has been developed by European wine and spirits trade bodies Comité Européen des Entreprises Vins and Spirits Europe enabling wine and spirit producers to communicate nutritional, calorie and allergen information via QR codes on bottles.
Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding.

Startup in the Food & Beverage sector? Richard Horwell from specialist food & drink marketing and branding company, Brand Relations shares insights on the Sales & Marketing costs you’ll need to consider.

Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding.

As drinking habits change amid the pandemic, the low and no alcohol category sees a pronounced acceleration. Yet, while their appearance appeals, could taste and an expensive price point threaten to impact uptake?

We often meet entrepreneurs who believe that a new food or drink (F&B) brand can be started on a shoestring. Every business needs money to start and, believe me, the Food & Drink industry is no different. In fact, it can suck up a lot more cash than many other sectors.

Research published in the 2021 Lumina Intelligence Low2No Alcohol Report (June 2021) shows that 30% of young people are actively choosing to avoid alcohol.  And older people are cutting back or eliminating it as they want the comfort of driving to/from their destination without worry about being over the limit.

Has the bubble just burst on the alcoholic sparkling water craze, asks Richard Horwell? Sometimes a new product comes along that creates huge excitement. This has been the case with hard seltzers in Britain.