Articles in the Press by Brand Relations

Why voluntary nutrition labels for alcoholic drinks won’t work

Published 1st November 2021 in Food Manufacture

A voluntary e-label scheme has been developed by European wine and spirits trade bodies Comité Européen des Entreprises Vins and Spirits Europe enabling wine and spirit producers to communicate nutritional, calorie and allergen information via QR codes on bottles.
Having been behind over 100 brands, I have seen far too many entrepreneurs think they can handle the sales and marketing themselves, without any help or funding.

Read more

What costs will you incur when developing your food or drink brand?

Published 15th October 2021 in Business In The News

We often meet entrepreneurs who believe that a new food or drink (F&B) brand can be started on a shoestring. Every business needs money to start and, believe me, the Food & Drink industry is no different. In fact, it can suck up a lot more cash than many other sectors.

Read more

Are alcohol-free spirits a missed opportunity?

Published 5th October 2021 in Kent Business Radio

Research published in the 2021 Lumina Intelligence Low2No Alcohol Report (June 2021) shows that 30% of young people are actively choosing to avoid alcohol.  And older people are cutting back or eliminating it as they want the comfort of driving to/from their destination without worry about being over the limit.

Read more

Hard seltzer losing fizz

Published  October 2021 in FMCG CEO

Has the bubble just burst on the alcoholic sparkling water craze, asks Richard Horwell? Sometimes a new product comes along that creates huge excitement. This has been the case with hard seltzers in Britain.

Read more